Tuesday, June 21, 2011

The Real Deal by James Caan

For those who watch Dragons' Den TV series, you may find this book interesting. Very inspiring.

Enjoy reading,



The Real Deal

by James Caan

  • The thing I’ve noticed over the years is that if you study the world around you and ask the right questions, the decisions make themselves: you just go on the journey and see what happens.

  • I started my first business with no money and no support in a broom cupboard with only the Yellow Pages for company they are genuinely surprised. Anyone can start a business the way I did. All it takes is a good idea and the determination to tell people about it. It just requires you to be willing to start out on a journey even though you don’t know the destination.

  • appreciation of a ‘win-win’ formula.

  • ‘Successful business’, he taught me, ‘is not about good transactions, it’s about good relationships.’

  • I now understood the principles of running a business, and I knew that if you didn’t have a unique selling point, a USP, then you were going to be dead in the water.

  • Don’t listen to your friends; don’t read what the papers say: just look at the facts and assess what you really want.

  • I am very comfortable asking questions and I don’t have the kind of ego that worries about whether people think I’m smart or not. So with every situation, my routine is the same: What do you do? How do you do it? What do you charge? How does it work? How will I know if your work has been successful or not? What would I measure you with? I’m very comfortable being direct or inquisitive, so I just ask.

  • The other thing I learned to do in negotiations was always to ask one final question when we shook hands: Are you happy with that deal?

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