Friday, February 17, 2006

easyGroup Brand Manual

The 8 easyGroup brand values
  1. Great value
  2. Taking on the big boys
  3. For the many, not the few
  4. Relentless innovation
  5. Keep it simple
  6. Enterpeneurial
  7. Making a difference in people’s lives
  8. Honest, open and fun

http://www.easy.com/PDFs/easyGroup_Brand_Manual.pdf

Good read,

Dah Hui Lau (David)

dahhuilaudavid@gmail.com

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